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William D. Lutz
William D. Lutz (born 12 December 1940, Racine, Wisconsin) is an American linguist who specialized in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a famous essay ''The World of Doublespeak'' on this subject as well as the book ''Doublespeak''〔Lutz, William D. (1989) ''Doublespeak: From "Revenue Enhancement" to "Terminal Living": How Government, Business, Advertisers, and Others Use Language to Deceive You'' Harper & Row, New York, ISBN 0-06-016134-5〕 His original essay and the book described the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language) and the social dangers of doublespeak.
==Biography==
In 1962, Lutz received his bachelor's degree from the Dominican College of Racine (which closed its doors in 1974). He received his masters degree in English from Marquette University in 1963 and his doctorate in 1971 from the University of Nevada, Reno. Lutz began teaching English at Rutgers University-Camden in 1971, and was made a full professor in 1991. He retired from teaching in 2006.〔("Retirements of Marie Cornelia and Robert Ryan" ''The Phoenix'' Spring 2006, page 1 )〕
From 1980 to 1994 Lutz edited the, now defunct, ''Quarterly Review of Doublespeak''.〔("Magazine Reviews:''Quarterly Review of Doublespeak''" Chip's Closet Cleaner )〕〔("William D. Lutz" NNDB )〕 He worked as a consultant with a number of corporations and the United States government to promote the use of 'plain language'. For example, he was a significant contributor to the ''SEC's Plain English Handbook''.〔United States Securities and Exchange Commission (1998) ''A plain English handbook: how to create clear SEC disclosure documents'' Office of Investor Education and Assistance, United States. Securities and Exchange Commission, Washington, DC, 〕
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